We Are Social’s Tuesday Tune Up #182

News
dhanuj.selvaraj

Happy Netflix day!
It is finally here – the day people down under have been waiting for. Netflix has launched in Australia and New Zealand. Go forth and binge! The announcement was first made on Netflix’s Twitter and Facebook pages just past midnight today. The hashtag #NetflixDownUnder started trending countrywide this morning and eventually making a worldwide impact as shown below.

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Ahead of the launch party, the Netflix cast are in town. Over the weekend YouTuber Natalie Tran took over Netflix’s Instagram channel whilst taking the cast around the Sydney landmarks.

Pay your friends through Facebook
Facebook has added free, friend-to-friend payments via its Messenger app. Certain Facebook users (currently in the US only) can add a Visa/Mastercard debit card to gain access to a $ button, by which they can transfer money. The launch was announced in the below video, featuring one Steve Davis (though sadly not the snooker legend).

Facebook to beef up Messenger
Inspired by the likes of WeChat and Line, Facebook is planning to expand its Messenger app into a platform that does more than facilitate conversation. The first step is finding ways for third parties to build on Messenger, though we’ll be expecting further moves in the future.

Youtube replaces Annotations with Cards
YouTube is replacing ‘Annotations’, which allow creators to add clickable overlay to videos, with a new feature: ‘Cards’. The updated system benefits from mobile optimisation and a new visual style; cards will appear to the right-hand-side of the video, and can include different images/text depending on which card is used. The six announced thus far are: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.

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LinkedIn acquires ‘Careerify’ startup
LinkedIn has purchased Careerify, a startup that creates software to aid the hiring process. Careerify uses connections across social networks (LinkedIn, Twitter and Facebook) to automatically discover potential ‘recommendations’ for an open position. As LinkedIn looks to use data to create connections between users and potential jobs, the move could prove very useful.

Jameson lauds the shot for St. Patrick’s Day
Last week was St. Patrick’s Day, in case you’ve forgotten (for whatever reason). Jameson Irish Whiskey used #LongLivetheShot as the basis for a multidimensional social campaign during and after the event, involving a feature called ‘Shots Eye View’ that asked for pictures through the lens of a whiskey glass, videos that celebrated bartenders and geotargeted location-specific Facebook ads.

Red or brown? Heinz and We Are Social settle the debate
Heinz and We Are Social are determined to find the answer to the age old question: Tomato Ketchup or HP Sauce? The FMCG brand is pitting two of its products against one another in a content-led campaign that includes propaganda from both sides, driving to a vote on a dedicated microsite.

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Tinder bot promotes sci-fi AI film
Ex Machina, a sci-fi film about artificial intelligence, has been using Tinder as part of its promotion. Users who match with ‘Ava’, whose profile picture shows the film’s star, Alicia Vikander, end up conversing with a bot that asks a series of odd questions. She then says ‘you’ve passed my test’ and links to an Instagram account for the film. Alan Turing, eat your heart out.

Ava Tinder bot