Is ad blocking the end of advertising? Before you curse your career choice and reconsider the meaning of your life, check out Simon Kemp's solutions to traditional advertising tactics in his second episode of Inspiring Marketing. He reports:
- Over 50% of the world's Internet users have used ad-blocking tools at some stage
- Over 70% of web users delete cookies so websites won't be able to remember them
- Focus, speed, and stress levels compel users to block ads
Hear his views on what you can do to survive the rise of ad blocking and evolve your marketing approaches to be more effective. For more from Simon, follow him on Twitter @eskimon or subscribe to his YouTube channel.