We believe that honest and meaningful conversations enable brands to participate in communities, build trust, and ultimately help create better products, services and experiences. We tell this to our clients, partner agencies, people we want to work with, and we are equally committed to behaving in this way ourselves.

When we outreach to a blogger or participate in a community we will always be clear about who we are and who we represent. We will never ask anyone to say anything they do not believe.

We place great importance in understanding the blogs and communities we speak to and participate in, and we always endeavour to talk to people about things that are relevant and interesting to them.

In Australia, we're members of AIMIA, the country's peak industry body for interactive content and digital media, and active members of WOMMA, a global organisation dedicated to the promotion of best practice within the word of mouth marketing industry. We believe in and follow their code of ethics - something that we are applying to client and industry needs here in Australia.