We Are Social Singapore partnered with Hootsuite, the most widely used social media management platform, to unearth the best social media and digital trends around the world. Examining data from 238 countries, this 6th annual report finds 50% of the world is now connected to the internet and examines the opportunities that increasing connectivity has for organisations worldwide.

The 2017 key findings include:

  • Internet penetration increased by 10% in the last 12 months to hit 3.77 billion, or 50% of the world’s population
  • Global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users globally
  • Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile

In Australia, social penetration saw double-digit growth at 14%. A total of 16 million Australians are now on social media, 57% of whom access social via mobile devices. Australia’s mobile social usage further cements its 68% lead over the global average. As a result, organisations should plan to transform their communications strategy to increase customer engagement and real-time interaction across the customer journey.

Digital in 2017 Australia key indicators

We Are Social's Global Consultant, Simon Kemp, said it best: “Given this latest data, it's probably time for us to stop referring to social as 'new media', and integrate it more seamlessly into our day-to-day activities."

You can read the rest of his findings below.