KwentongJolibee ads divide viewers for Valentine’s Day Just in time for Valentine’s Day, Jolibee Philippines released a seriesofvideos obviously intended to tug at heartstrings. These videos tackled different forms of love aside from the usual Romantic love one would associate with Valentine’s Day: unconditional, sacrificial love despite being friendzoned till marriage (he didn’t get the girl), persistent love despite being friendzoned (he got the girl), and enduring love beyond death (he left the girl).
Kwentong Jolibee triggered an outburst of emotions across social media. Using Crimson Hexagon (Twitter, Forums, Blogs), we found that most were delighted with the series of videos, but the bittersweet turn in two videos (shh… spoilers) garnered a mix of sadness and outrage towards the end of the episodes.
One episode was especially divisive, sparking #TeamBride, #TeamGroom and #TeamBestfriend hashtags amongst the PH community on Twitter and Facebook. Virtually everyone identified with, and/or was personally invested in the stories shared by Kwentong Jolibee. Some netizens shared similar stories experienced by them, whilst others debated on the tropes used by the ads.
Kwentong Jolibee cleverly capitalised on a strong, responsive online community who are frequently galvanised to discuss and react to plots of soap operas, and tapped on forms of love that are more relatable to a wider group of audience. Add a heart-wrenching element and you have, something potentially viral. Kwentong Jolibee has since sparked numerous memes and reaction videos – a sign of the campaign’s success.
Facebook’s Community Good allows users to offer aid during times of crisis Facebook is adding a new feature called Community Good, which allows users to offer assistance during times of crisis. The feature will make its debut in the following countries: U.S., Canada, Australia, New Zealand, India and Saudi Arabia. This is an addition to an existing feature called Safety Check, which allows users to report their whereabouts during a natural disaster.
LEGO Life, a social media network site safe for kids LEGO launches LEGO Life, a social media network platform designed specially for kids. LEGO Life is built with child-safety in mind, allowing kids to connect with a community of their peers without the potential hostilities of regular social media sites. LEGO Life accounts are prevented from sharing any personal information, and all images and comments are heavily moderated. Meanwhile, any uploaded images are restricted from having text comments. Users will instead express themselves using a set of custom Lego emoji, stickers, and prewritten responses.
Search real life objects with Pinterest’s new tool Lens Pinterest has introduced Lens, a new visual search tool that allows users to Shazam objects in the real world and suggest related items online. Point it at food, the television or even your mother, and Pinterest will return objects that it believes are related. You no longer have to gather that courage to walk up to the lady next to you and ask where she got her beautiful sweater. Just discreetly use Lens on her. Stalkerish? Yeah maybe. But admit it – it is pretty cool too.
