WE ARE SOCIAL ASIA TUESDAY TUNE UP #254

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Facebook tests Reactions and a Dislike button on Messenger
A year after rolling out Reactions on its newsfeed, Facebook is giving some users the option to use Reactions and a Dislike button – on Messenger. The purpose for this is to tidy messy, rapid-fire conversations online.
How it works – you use Reaction buttons to react to specific messages in the thread, making them useful when more messages come in before you can respond to the one you’re interested in.
According to Facebook, people often use Messenger for planning and coordination, and it’s experimenting to see if Reactions will be helpful for quick logistics and voting. 
That’s why it’s offering a Yes/No option, even though it’s probably the Dislike button that users will be more thrilled to get their trigger-happy fingers on instead.


Facebook adds ‘city guides’ to be your new travel companion
Facebook is testing a redesigned surface on city Pages that showcases information about your city. The ‘City Guides’ function will suggest and even send notifications about tourist attractions you might be interested in checking out.
This new feature will help people get a better sense of their city. It will also show friends attending the same events so you can easily find someone to accompany you.

Converse celebrates 100 years in the spirit of ‘YOUTH’
The iconic shoe brand – Converse, recently released their latest campaign ‘Forever Chuck’ to celebrate their 100th birthday.
The campaign video features various artists from various creative backgrounds where each narrates their creative dreams. Even at 100 years old, Converse continues to illustrate what it embodies for consumers, embracing the spirit of youth and culture. Watch the full video here.