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The state of social: 10 key stats

Robin Grant | 27 October 2010 Go To Blog Homepage

A nice infographic compiled with data from Econsultancy's recent Social Media and Online PR Report:

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We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

Mashup

We Are Social’s Monday Mashup #470

Snapchat splashes the cash on its AR future, YouTube brings its Masthead TV ads out of beta, and more in our Monday Mashup.

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Empowering the next generation.

Our SS20 campaign for Dr. Martens redefines what it means to be tough according to Gen Z, with the help of our fearless contributors, @lovaeij, @bobbyvylan, @naked_giants and @avie.acosta.

Read about the campaign on our blog (Link in bio).
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#DrMartens #SS20 #ToughAsYou #FashionMarketing #Punk #CreativeAgency @drmartensofficial

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From online to real life.

Each of our ‘Tough as You’ contributors brought their own embodiment of toughness, resilience and resistance to the campaign. But telling these incredible stories online is not enough.

Over the next few months, the film and online content will be supported by digital display and out-of-home advertising across the UK, encouraging everyone to ask the question - ‘What does toughness mean to you?’ Read more about the campaign on our blog (Link in bio).
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#DrMartens #SS20 #ToughAsYou #FashionMarketing #Punk #CreativeAgency @lovaeij @bobbyvylan @naked_giants @avie.acosta @drmartensofficial

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While last weekend marked the height of division and uncertainty for the UK, it was also the moment that We Are Social Sport put out one unifying message: A love letter to #GuinnessSixNations. Highlighting the power of sport (and a beverage) to bring people together, we reminded rugby fans that friendship trumps rivalry.

Read more about the campaign on our blog now.
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@sixnationsrugby #Guinness #SixNations #Rugby #SportsMarketing #CreativeAgency #GlobalAgency #GuinnessSixNations #AndrewScott

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Kicking off what’s sure to be an action-packed six-week campaign for #GuinnessSixNations, our love letter to the championship celebrated themes of unity and friendship, as well as all of the differences that make us great.

Find out more about the campaign on our blog now.
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@sixnationsrugby #Guinness #SixNations #Rugby #SportsMarketing #CreativeAgency #GlobalAgency #GuinnessSixNations #AndrewScott

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With the help of Fleabag’s #AndrewScott, and more than a few beautifully-poured pints of the Black Stuff, We Are Social Sport created a film for #GuinnessSixNations. Celebrating unity in a time of division, last weekend we launched a campaign to encourage people who may have been coming into the championship as rivals, to leave as friends.

Read more about the campaign on our blog now.
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@sixnationsrugby #Guinness #SixNations #Rugby #SportsMarketing #CreativeAgency #GlobalAgency #GuinnessSixNations

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Celebrating Caro.

To mark the final professional match of @carowozniacki’s career, We Are Social Sport worked with @adidastennis on an emotional film. It puts into perspective the immense work required to reach the top, and echoes Wozniacki’s determination in the face of her critics.

#adidastennis #australianopen #wozniacki #creativeagency #sportsmarketing

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Push harder.

Retiring from professional tennis, @carowozniacki will be remembered for her determined spirit; she never gave up.

We Are Social Sport and @adidastennis created a film which honours this strength, encouraging fans to believe in themselves in the face of adversity.

#adidastennis #australianopen #wozniacki #creativeagency #sportsmarketing

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An emotional goodbye.

Honoring @carowozniacki’s inspirational journey, We Are Social Sport worked alongside @adidastennis to craft a film for social. It celebrates Wozniacki’s characteristic drive and ambition, all the way from marathon runner to grand slam champion.

#adidastennis #australianopen #wozniacki #creativeagency #sportsmarketing

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Worldwide, there are 3.8 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year.⠀
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What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. ⠀
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TikTok is big, with 800 million monthly active users (although 500 million of these live in China). Still, it climbed to sixth place in the global mobile app rankings by monthly active users for 2019. For context, TikTok is still behind WhatsApp, Facebook, WeChat and Instagram, but it’s already ahead of the other social platforms.⠀
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However, there’s a gender gap when it comes to social media use. Women only account for 45% of global social media users and in particular, women in Southern Asia are three times less likely to use social media today compared to men. ⠀
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For more on social media and the wider global digital ecosystem, check out the full #Digital2020 report on our website.⠀
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#Digital2020 #SocialMedia #GlobalDigitalReport

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Privacy remains an important issue for internet users around the world - 64 percent of internet users are worried about how companies use their data. Nearly half of all internet users aged 16 to 64 used an ad blocker in the past month.⠀
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People are also increasingly distrustful of the things that they see and hear on the internet. 56 percent of adults aged 18+ around the world said that they were “concerned” about what is real or fake on the internet.⠀
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Various data points in this year’s reports highlight a ‘digital privacy paradox’. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. This includes smart home devices - homes around the world with at least one smart home device increased by a third over the past year.⠀
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For more on this and all the latest data on social media, mobile, voice interfaces, smart homes and more, check out our website for #Digital2020 and analysis from @eskimon. ⠀ ⠀
#Digital #DataPrivacy #SocialMedia #Digital2020

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The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019.⠀
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The average internet user now spends 6 hours and 43 minutes online each day. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet. ⠀
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Mobile phones now account for more than half of all the time we spend online, with mobile’s share of internet time at 50.1 percent. ⠀
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However, gender is also a critical factor - women are more likely to be ‘unconnected’ compared to men. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet.⠀
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For more on the internet, social media, mobile and ecommerce, check out the full #Digital2020 report and in-depth post from @eskimon on our website.
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#Digital2020 #GlobalDigitalReport #Data

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A mixed reality.

Tech innovation is changing the way we experience the world. To celebrate the launch of 5G, @lewishamilton dropped by for a gaming masterclass with Vodafone’s experts. He trialled new tech, flew drones with the UK’s youngest female drone pilot and tested out the newest in VR.

Want to find out how Lewis fared out of the driving seat? Full story on our website.
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#Tech #MixedReality #Vodafone #SocialMedia #LewisHamilton #Drones #Gaming #5G

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Changing the game.

5G is changing the face of gaming. The superior connection elevates modern and classic play above anything we’ve seen before. As pioneers of connectedness, 5G presents Vodafone with the opportunity to bring gamers even closer to one another and to the experience itself.

Learn how we worked with Vodafone to celebrate the future of tech on our website.
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#Tech #MixedReality #Vodafone #SocialMedia #LewisHamilton #Drones #Gaming #5G @lewishamilton

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Phones and drones.

Vodafone races at high speed against stiff competition to remain leaders in its field. We invited @lewishamilton, a man who knows a little bit about speed, to get hands-on with the freshest tech and learn how it can have an impact on his craft 🏎

Find out what he got up to on our website.
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#Tech #MixedReality #Vodafone #SocialMedia #LewisHamilton #Drones #Gaming #5G

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