At NMA’s recent Reputation Online Live event on Retail & Digital PR, I had the opportunity to present with our client Zoe Macerlean, Social Media Manager at Tesco, our case study on how building an online community for Tesco's clothing business resulted in over £1.1 million in revenue being generated directly by social media in just five months of last year:

Over the course of last year that total added up to over £2 million, and in the feature article they ran to coincide with the event, NMA looked at how retailers are increasingly looking to social media to drive revenue, quoting Robin, our MD:

With Clothing at Tesco we built an engaged community. If you can have a conversation with customers, sales will follow.

A big thanks to our clients Rochelle Symons and Zoe Macerlean at Tesco for allowing us to share these results, and to the whole of the Tesco team here at We Are Social who made it all happen.