Bastian Scherbeck

Break out the steins! We Are Social Deutschland launched today, in the beautiful city of Munich.

We're very proud that Bastian Scherbeck, one of Germany’s leading social media practitioners, has joined us to head up We Are Social Deutschland (which, if you speak German, you may have read about earlier in Werben & Verkaufen, ONEtoONE, HORIZONT.NET or Adzine).

Bastian joins us from iCrossing in Munich, where he was their senior social media manager. Prior to this he worked as head of social media at vi knallgrau, a Vienna-based social media agency and at achtung!, a Hamburg PR firm where he founded their social media unit. For the last two years, Bastian has led the development of BMW’s global social media strategy, and has also worked on a variety of engagements with brands such as Deutsche Bahn, eBay, Esprit and HP.

He'll work with a locally recruited team both on the German aspects of Pan-European client work already won by other European We Are Social offices, and also on growing a base of local German clients.

This is an exciting day for us, and marks the opening of our 5th office worldwide, just over 3 years since we opened here in London, followed by Paris, Milan and Sydney last year. And, as you may have guessed, we're not planning on stopping there...