Nielsen have just released their 2012 Social Media Report:

The headline findings are:

What’s driving the continued growth of social media?

  • Mobile - More people are using smartphones and tablets to access social media
  • Proliferation - New social media sites continue to emerge and catch on

How is consumer usage of social media evolving?

  • The Global Living Room - Social TV is on the rise
  • Social Care - Social Care is transforming customer service

How is social media impacting marketing?

  • Social Word of Mouth - Social media enables consumers to generate and tap into the opinions of an exponentially larger universe
  • Hyper-Informed Consumers - Social media is transforming the way that consumers across the globe make purchase decisions
  • Opportunity for Engagement - Consumer attitudes toward advertising on social media are still evolving