A GlobalWebIndex study looked into the popularity of blogging across 32 countries and found that over a third of internet users write personal blogs.

Popular culture dominates in terms of favourite topics, with discussions spanning across film, music and technology.

The study also shows that people are sharing opinions about brands online. It’s perhaps unsurprising to note that those with the most spending power are the most likely to write a product or brand review on a blog.

GWI Influencers infographic