Since launching in 2013, the Holmes Report has identified 25 individuals each year in North America and EMEA who have elevated and evolved engagement and influence across our industry.

I’m delighted and extremely proud that We Are Social’s Chief Strategy Officer, Mobbie Nazir, has been named as one of these individuals in the 2016 list.

The people recognised come from various corners of the industry — creative strategy, digital execution, influencer mapping, media storytelling — but together they represent a compelling picture of what marketing and communications looks like today, and where it is heading tomorrow.

As chief strategy officer at We Are Social, Mobbie has played an important role in the agency's rise to become one of the world's top digital firms, underpinned by eye-catching work for such brands a adidas, Google, HSBC and YouTube. Mobbie is a long-term champion of the role of social thinking to drive business value, but her career owes as much to refreshing willingness to work across boundaries, which has included previous roles in digital, PR, and advertising for Digitas, Fishburn Hedges and JWT.

You can read the interview with Mobbie and check out the other top 24 influencers by visiting the Holmes Report website. Many congratulations to Mobbie for this extremely well deserved recognition.