Global Web Index has been delving into the motivations behind brand advocacy among 16-24s. With almost half of people in that age group posting a review of a product or company online in the last month, they have huge potential value to brands. Researchers found that high quality products are the no.1 motivator for the age group, followed by rewards in exchange for reviews. Interestingly, 40% of 16-24s said they would endorse a brand just because they love it – a figure which compares to just 24% among their 55-64-year old counterparts.
