Archive - We Are Social Australia

Archive: Blog

Thought Leadership

Gaming: How an industry upped its game

We Are Social | 29 May 2020

What's the impact of the lockdown on gaming? And how can brands can get involved?

News

Wednesday Wrap-Up #436

Nick Carolan | 27 May 2020

Facebook launches Shops, YouTube reboots Premium offering and Pinterest rolls out Shopping Spotlights. Plus, more of the latest social news in our Wednesday Wrap-Up.

News

Tuesday Tune-Up #435

Nick Carolan | 19 May 2020

Facebook acquires Giphy, Instagram shows up for small businesses, TikTok launches Youth Portal, and more of the latest social news in our Tuesday Tune-Up.

Client Work

Helping DiDi say ‘thank you’ to healthcare workers

We Are Social | 19 May 2020

Our latest campaign for rideshare service DiDi launches as Australia begins relaxing some of the social restrictions around COVID-19.

Thought Leadership

What brands can learn from influencers to remain relevant post-COVID-19

Cristina Forlani | 13 May 2020

Our latest report paints a picture of a changing landscape for content creation, influencer marketing and branded partnerships, and identifies key learnings for brands beyond the Coronavirus pandemic.

News

Tuesday Tune-Up #434

Florence Massey | 12 May 2020

Fact-checking becomes focus for new Snapchat and WhatsApp initiatives, Michael Jordan gives us a new meme and Animal Crossing meets fashion in the latest edition of our Tuesday Tune-Up.

Client Work

Audi's slow TV road trip is the cure to isolation blues

We Are Social | 11 May 2020

Strap yourself in for a 4-hour road journey with Audi, to help alleviate the strain of Coronavirus lockdown.

In Lockdown

Technology & telecommunications keep us sane, safe & human

We Are Social | 11 May 2020

Our team examines the impact and implications of COVI-19 on technology & telecommunications brands.

News

Tuesday Tune-Up #433

Nick Carolan | 5 May 2020

Facebook beats Wall Street expectations in Q1 earnings, TikTok surpasses 2 billion downloads, and more in the latest edition of our Tuesday Tune-Up.

Client Work

Just Launched: Samsung and Millie Bobby Brown partner on #HandsFreeChallenge

Nick Carolan | 5 May 2020

While you were busy feeding your sourdough starter, we collaborated with Samsung and Millie Bobby Brown to launch the #HandsFreeChallenge.

In Lockdown

China: Out of Lockdown

We Are Social | 1 May 2020

Our global R&I team shares the lessons that can be learned from China for those markets at different stages of the pandemic.

Thought Leadership

COVID-19: Social media’s role and how brands should be responding

We Are Social | 30 April 2020

GlobalWebIndex examines the changes in consumer behaviour online in response to the global pandemic, and the role of social media and brands.

In Lockdown

In Lockdown: Social distancing, not drinking alone

We Are Social | 29 April 2020

Senior Research & Insight Analyst Vanessa Machado examines changes in the alcoholic beverages industry during the pandemic.

News

Tuesday Tune-Up #432

Nick Carolan | 28 April 2020

Facebook launches Houseparty rival Room, LinkedIn use triples, and more of the latest social news in our Tuesday Tune-Up.

We Are Social

Mask Class: how kids can make their own face mask and help fight COVID-19

We Are Social | 27 April 2020

A hands-on craft project to entertain kids, while teaching them about how they can be responsible and stay safe during the Coronavirus outbreak.