We Are Social’s Wednesday Wrap-Up #160
Facebook click-through rate has increased Facebook reach is down (boo!) but click-through rate is up (yay!). A study of 8,000 brand pages from August 2013 to August 2014 has found that, while fan reach dropped by 55% in the period, the click-through rate on links in posts increased by 48%. Still, a higher click-thru from fewer fans isn’t necessarily an increase in real terms, so let’s not all get overexcited.
Facebook releases like button for mobile developers Facebook has announced the introduction of a mobile ‘like’ button, which can be added to apps by all Android and iOS developers. 
Facebook planning moves into healthcare Facebook is taking steps into the world of healthcare, according to Reuters. The plans are still in development, but reported moves include “support communities” and “preventative care” apps. Seems it’s only a matter of time until we start seeing press releases for an “MRI scanner with autoshare functionality”.
LinkedIn revamps Pulse LinkedIn has revamped its news engine, Pulse, with what it’s calling a “redesigned reading experience”. This means a change of font and layout, personalised suggested content and a more prominent navigation feature. Beat THAT, books!
Yahoo to invest in Snapchat? According to the Wall Street Journal, Yahoo is set to invest $20m in Snapchat at a $10bn valuation. CEO Marissa Mayer will be hoping that the money doesn’t disappear as soon as it’s received! Geddit? Because it’s Snapchat. Oh, fine.
Brace your News Feed for a #WakeUpCall It looks like the Ice Bucket Challenge may have found a predecessor in the Unicef driven campaign #WakeUpCall. The charity selfie campaign seeks to raise awareness for Syria by taking a bleary eyed selfie just after you wake up. The campaign has already gained significant traction in the UK with multiple high-profile celebrity submissions, with it no doubt about to hit Australian shores shortly.
Twitter TV analytics coming to the UK Kantar Media is partnering with Twitter to launch TV audience engagement ratings in the UK. Similar to their partnership with Nielsen in the US, the feature is expected to show how Twitter conversation can amplify the impact of television and will include the following metrics:
- Unique authors about a programme and their affinity with it
- Unique audience (no. of people who have seen tweets about a show)
- Impressions made by individual tweets about a programme
- Total number of tweets
- Tweets per minute, with peaks in volume
Spotify’s #ThatSongWhen Spotify’s new #ThatSongWhen campaign plays on the significance that certain songs have for people. Any campaign that mentions Cyndi Lauper is alright by me.
“Girls Just Want to Have Fun” #thatsongwhen your singalong inspired countless karaoke nights. http://t.co/qdskkrhSUQ pic.twitter.com/3uJhR2VaCg — Spotify (@Spotify) September 24, 2014
An educated guess with #guesswho A major Australian car brand has released a social campaign calling upon Australians to #guesswho is releasing a new range of cars. The campaign has gamified the process, promising one lucky guesser the chance to win one of the cars should they get the car marker correct. However, while campaign has seen a solid stream of entries it has quickly become apparent who the mysterious car maker is. A quick search of the hashtag shows multiple Ford dealers promoting the campaign through their websites. Ford may have a few more correct entries to sift through than originally planned.
DHL asks for likes after F1 crash Tragic accidents are not the time to ask for Facebook likes. As we all know, brands often fall foul of this rule, as DHL did at the weekend. After a crash involving F1 racer Jules Bianchi left him in critical condition, the logistics company posted to its ‘Formula 1 Backstage by DHL page’ saying
Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking ‘like’ on this occasion, you’ll be sending Jules your best wishes for a speedy recovery.
The post has now been removed, but one picture is still on the page, along with a fair few angry comments.
