We Are Social x SXSW Sydney: join us for ‘Rewriting the Rules of Sports Marketing’


In the rapidly evolving world of sports marketing, numerous challenges have arisen, from Gen Z’s waning interest in sport, to platform viewing proliferation and increased competition for fandom from global sports like Basketball.

Brands have the opportunity to tap into fresh voices, and foster conversations that are more inclusive, diverse, and culturally relevant, but it’s essential to know how to crack the new code to remain relevant and grab the attention of the next generation.

We are honoured to be on stage at the inaugural SXSW Sydney to delve into these topics during our panel event, Rewriting the Rules of Sports Marketing, on Friday 20th October 2023 at 11am.

Joe Weston, our Global Head of Sport, will be discussing the cultural impact of sports and how brands can effectively engage younger fans.

He will be joined on stage by Chloe Dalton, Olympic Gold Medallist, AFLW Player and founder of The Female Athlete Project; Dianne Everett, General Manager Brand, Sponsorship & Social at Commonwealth Bank; and Kim McConnie, Marketing Director at Kayo Sports.

We will delve into the strategies brands need to employ to cut through the noise, resonate beyond the TV screen, and bring fans closer in an increasingly mobile-first world. 

If you’re keen to explore the evolving landscape of sports marketing and stay at the forefront of all things sports, secure your spot now. If you’re unable to attend SXSW Sydney but want to learn more, don’t hesitate to reach out for a chat.