Blog - We Are Social Australia

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

We Are Social’s Tuesday Tune Up

Meta improves Reel recommendations, TikTok Shop launches AI tools, X releases guide for advertisers, and more social media news.

Unlocking the Creator Economy: Relationships over Reach

In this piece, Matt Roberts explores how brands can stay relevant by rethinking how they work with creators and connect with the people behind the scenes who make the internet feel alive.

We Are Social’s Tuesday Tune Up

TikTok launches regional event guides, Pinterest to hit TV screens, Reddit launches AI-powered ads, and more social media news.

We Are Social’s Tuesday Tune Up

TikTok launches new space for sports clubs, Instagram chief shares thoughts on AI, TikTok protects shoppers from fraud, and more social media news.

Taking a look back on The Feed in 2025

Over the past year, The Feed has documented the biggest trends on social. Check out the top 3 liked posts from the past year and learn why they took over our feeds.

The global trends that shaped social in 2025

We have collated insights from our leaders in APAC, North America and EMEA, presenting a unified view of a diverse media environment that is more integral to brand growth than ever before.

We Are Social’s Tuesday Tune Up

Instagram updates Story sharing, TikTok launches Shared Collections, Meta gives Facebook a makeover, and more social media news.

We Are Social’s Tuesday Tune Up

Meta launches new support hub and AI assistant, TikTok launches Nearby Feed, Instagram tests early access Reels, and more social media news.

We Are Social’s Tuesday Tune Up

YouTube expands its Gen AI features, Threads makes group chats easier, YouTube tests customisable feeds, and more social media news.

The Rise of Reddit: The missing piece in APAC’s marketing strategy

Once considered a niche corner of the internet, Reddit has quietly grown into one of the most influential digital platforms and one of APAC marketers’ biggest blind spots. In this piece, Suzie Shaw, APAC CEO, explores how Reddit has become the home of genuine advice, reviews and peer-to-peer truth-telling on virtually every topic imaginable.

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