Our Insights

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

Threads launches DMs, X tests AI-generated Community Notes, X bans hashtags in promoted posts, and more social media news.

In this month’s edition of The Influencer Chronicles the debate heats up over AI influencers: innovative or inauthentic? Another bizarre bath water controversy makes headlines, and Tammy Hembrow marks the end of her seven-month marriage

YouTube launches AI-powered search tool, TikTok gamifies live streaming, Threads expands Hidden Words feature, and more social media news.

Snapchat rolls out new content features, Instagram launches new creator features, Instagram adds real-time music updates, and more social media news.

In our recent panel, We Are Social Sport UK’s creative director Tom Brandhorst took us behind the scenes of our recent Lucozade campaign, Ice Kick with Jude Bellingham. Read on for his top takeaways from the talk.

Snapchat launches new AR gaming tools, TikTok adds new feed filter tools, LinkedIn launches new ad options, and more social media news.

Our weekly news update covers XChat, review updates for Meta and YouTube and a really clever cat.

Instagram adds new DM features, TikTok Shop launches AI-powered chatbot, Threads takes first steps to separate from Instagram, and more social media news.

Corporate Reputation is shaped in real time on social. From leadership visibility to cultural controversy, social media is now the frontline of corporate trust. Here’s why we’ve launched We Are Social Reputation, and what businesses need to know.