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Social business: Social media integration

Some useful research from InSites Consulting, who conducted a survey of 400 senior marketing managers in the US and the UK. Most importantly, it found a positive correlation between the extent of social media integration and the company’s financial results. The results are summarised nicely in this infographic: The research also showed that technology, telecom […]

We Are Social: Tuesday Tune-Up #24

‘The back’ is back for P&G’s Oral-B P&G has revived their TV 80’s ad character ‘Rob the dentist’ in a new Facebook campaign. Fans on Facebook can upload backgrounds pics and share where they think Rob the dentist has been since the 80’s. Best entry wins $10k. […]

We Are Social: Tuesday Tune-Up #23

US online ad spend to grow to almost $40 billion Online spending on ads in America will grow 23.3% to $39.5 billion in 2012 as the internet proves its worth to advertisers in a tough economic climate. Fast growth has seen online pull ahead of some traditional media and this year US online ad spending […]

Marketers Still Struggling With Social

A recent McKinsey Global Survey revealed that marketers see clear value in social media when it comes to driving customer engagement, but they feel they are ill-equipped to transform insights into action because they do not have sufficient familiarity with skills such as data analytics. How companies are using digital tools In the past 2 […]

We Are Social: Tuesday Tune-Up #22

Murdoch: We screwed up MySpace ‘in every way possible’ After joining twitter at the start of this year, it seems that Rupert Murdoch has been inundated with questions about failing social network MySpace. Murdoch responded curtly: At Ford, social media is bigger than advertising Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age: At […]

What do consumers want from social?

A study from the CMO Council of 1300 consumers and 132 senior marketers revealed a profound difference between what consumers want from brands in social media, and what marketers think they want. The study is 31 pages long and worth a read, but being the social people we are, we’ve done it for you. The […]

Social Media Management Systems

Altimeter have just released a new report authored by Jeremiah Owyang looking into Social Media Management Systems: A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, […]

The state of social media in 2012

Great analysis and curation in this deck by Esteban Contreras:

We Are Social: Tuesday Tune-Up #21

Here are the Top 10 stories in Social Media this week; 1) We are all social Forrester’s latest round of technographic data shows that social media is truly mainstream and stable, with little change in the US and Europe from last year’s figures, aside from an increase in Joiners (people with a profile on a […]

We Are Social: Tuesday Tune-Up #20

Happy New Year We Are Socialites, and welcome to the first Tune-Up of 2012, your one-stop post-hangover shop for all the latest social media shenanigans. Here are the Top 10 stories in Social Media this week; 1) The 10 Most Influential Brands on Twitter this Christmas Those crafty infographic merchants at Mashable have got their […]

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