Our Insights

Google+ may have have launched their long-awaited pages, but brands shouldn’t necessarily rush to sign up. It seems the search giant have jumped the proverbial gun, with pages currently having no option for multi-admin access, no way to transfer pages between owners, and no option to add a vanity URL. Addressing concerns from users in […]

Here are the top 10 stories making headlines in social media this week; 1. CMOs to increase spend in social media Online marketing strategies are ever changing and keeping on top of it can be a difficult task. In light of this, findings in a recent study in eMarketer conducted by IBM show that 82% […]

In a blog post this afternoon, Google launched brand pages on Google+, as well as apologising for kicking brands off in the first place. With the content that brands can add to social networks, Google will hope that it will create a richer experience for users, in turn driving more users to use the service. […]

Welcome to Movember, folks! Also know round these parts as ‘Tom Selleck appreciation month’. To ease you into your month we’ve gathered the biggest stories from the social web for you to digest in one-easy-to-swallow blog post. Here are the Top 10 stories in social media this week; 1. Facebook and Twitter users spamming friends […]

Twitter is quietly rolling out updates to their timeline, with select users already seeing changes. Thanks to Patrick Bisch at Pinglio, we have screengrabs and video of the updates, which include threaded conversations, inline media and in-line listing of retweets. There has been no official announcement on the Twitter blog or through other channels, yet select users have […]

Welcome to Tuesday Tune-up #11, We Are Social Sydney’s weekly round-up of all things social. Here are your Top 10 stories this week; 1. Australian shoppers swayed by social recommendation According to search marketing agency Outrider, 1 in 3 Australian high earners have bought a product after a friend recommended it on Facebook. In the same bracket, 1 […]

Kia Australia recently launched the highly anticipated Rio Reborn – a complete redesign of their flagship hatchback – along with an ad campaign encompassing both traditional and social media channels. The new Rio is another piece of the ongoing brand refresh by Kia’s Chief Design Officer Peter Schreyer – the man responsible for the Audi […]

The guys over at Outrider have put together a nice Infographic giving insight into how Australian internet users are shopping online. The data includes some interesting info on which online channels are actually providing influence to shoppers (Hint: It’s just the one). Check out the infographic below; Paying special attention to the metrics on brand […]