The Business of Being Social 5 Apr 2012 Gavin Heaton (aka Servant of Chaos) has kindly agreed to share his new presentation ‘The Business of Being Social’. In the deck you’ll find illuminating frameworks on social business maturity and how to build trust in social networks. View more presentations from Gavin Heaton Be sure to check out Gavin’s new book the Outlook for Australian Social […]
The power of search and social 4 Apr 2012 Tom Smith, founder of Trendstream, the company behind the GlobalWebIndex, exclusively talks us through the implications of Google’s Search plus Your World and the concept of the ‘Googopoly’. With the introduction of Google’s Search plus Your World, personalising your search results to include information from you and your friends, Google is driving the way we […]
Tuneup We Are Social: Tuesday Tune-Up #33 3 Apr 2012 Welcome to your drawsome weekly round up of the top stories in social media, a finger painted top-twelve that won’t leave you guessing. Without further adraw; 1. Australian Social Media stats – March 2012 Facebook grew by nearly 200,000 Australian users in March, though the surprising figure is the Myspace traffic, with nearly half a million […]
Managing organisational complexity 29 Mar 2012 My recent post on the #Occupy movement and how it can help organisations become more social prompted me to dig out and (re)read some of the great work written by the late and great organisational thinker and writer, Colin Ward. One short essay in particular, Harmony Through Complexity, started me thinking again about non-hierarchical and […]
Tuneup We Are Social: Tuesday Tune-Up #32 27 Mar 2012 Pfizer crowdsources cat for the next ad Pfizer Australia has launched a new Facebook contest that offers fans a chance to feature their cat in the new ad campaign for parasite treatment. Fans are invited to upload photo’s and details of their cat. The top 50 submissions, based on likes and shares, will […]
Tuneup We Are Social: Tuesday Tune-Up #31 20 Mar 2012 Welcome to your weekly round up of the biggest stories in social – grab yourself an Instagraham cracker and let’s get started… 1. Domino’s increases social media effort Domino’s Australia are letting their Facebook fans decide what the next Domino’s pizza will be: from toppings to dough, the fans can decide what the “social” pizza […]
Tuneup We Are Social: Tuesday Tune-Up #30 13 Mar 2012 Tourism Australia launches Pinterest Tourism Australia has launched a profile on the worlds fastest growing social platform Pinterest. In Australia Nielsen reported a surge in Pinterest’s unique audience numbers, from 140,000 in Dec to 360,000 in Jan. A spokesperson for TA described it as “perfect for tourism, since it’s all about sharing great visual content, and […]
We Are Social’s Social Business Notes #4 9 Mar 2012 Welcome to We Are Social’s Social Business notes #4, a review of the best social business thinking from around the web in the last month. Its been an even busier month so worth saving this for your commute or a lunch time read. Social business strategy & frameworks Neil Perkins has written about the 70, […]
Tuneup We Are Social: Tuesday Tune-Up #29 6 Mar 2012 Nielsen Australian Online Consumer Report Nielsen Online Consumer Report 2011-2012 shows continuation in the Australian digital and social revolution, with Facebook, mobile and tablets driving the most substantive change. Find following some of the highlight statistics: One in four online Australians ‘Like’ a brand or organisation on Facebook on at least a weekly basis One […]
10 changes to Facebook you need to know 2 Mar 2012 The changes that Facebook announced at their fMC event in New York on Wednesday represent a fundamental shift in brands’ relationship with Facebook. The new Timeline functionality for brand pages is only the tip of the iceberg – Facebook have, in effect, given brands a 30 day ultimatum to totally change the way they manage […]
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