Tuneup We Are Social: Tuesday Tune-Up #8 4 Oct 2011 Coca-Cola puts fans on the can Coca-Cola Australia have launched a new campaign: In a Facebook promotion that launched on October 1st, Coca-Cola is inviting Australians to ‘Share a Coke with a Mate’ in a $5 million campaign as summer heats up down under. Cans and bottles with some of Australia’s most popular names have […]
Tuneup @wearesocial guide to Facebook changes 28 Sep 2011 Last week Facebook made lots of major changes you need to be aware of, and as a special supplement to this week’s Monday Mashup, here they are: Facebook redesigns news feed Facebook launched a redesigned home page, with one feed: When users return to the redesigned home page, they won’t simply see the same feed […]
Tuneup We Are Social AU: Tuesday Tune-Up #7 27 Sep 2011 Multi-channel and social media marketing driving Australian retail According to new research from the Australian Centre for Retail Studies (ACRS), retailers who engage effectively across multiple channels, including smart phones, iPads and social media, will earn a greater share of the customers wallet. The report claims that, 58% of Australians now shop in a multi-channel […]
Tuneup We Are Social: Tuesday Tune-Up #6 20 Sep 2011 You can take our TVs, but you’ll never take our smartphones A recent Google Mobile survey found that 81% of Australians used their smartphones at home during the past 7 days – compared to just 66% on the go. Nearly 1 in 2 user their smartphone while watching TV, and 1 in 5 Aussie smartphone […]
We’re up for a global SABRE award 19 Sep 2011 We seem to be having a recent run of success awards wise, having been shortlisted for the 2011 Future 50 and also for “Best Large Agency” at the Some Comms Awards. However, we were surprised and delighted to find out we’ve been shortlisted in the 2011 Global SABRE Awards for the “Global Digital Agency of […]
Tuneup We Are Social: Tuesday Tune-Up #5 13 Sep 2011 Mobile consumer evolution in Australia Interesting statistics via Google, on Australia’s rapid take up of smart phones. The video reports that 37% of Australians use smart phones and is predicted to be 50% by the end of 2011. 92% say they use smart phones while consuming other media; 46% while watching TV, 43% while listening […]
Tuneup We Are Social: Tuesday Tune-Up #4 6 Sep 2011 Gotye hangs out on Google+ http://www.youtube.com/watch?v=zVrj4EJP2m4&feature=player_embedded Australian recording artist Gotye jumped on board the Google+ train to talk to fans off the back of his Gold-selling album Making Mirrors. He joins G+ luminaries such as Snoop Dogg, Madonna and Blink 182’s Mark Hoppus in using the Hang Out function to chat with fans. The hang out […]
We Are Hiring: Calling all graduates, writers & bloggers! 6 Sep 2011 We Are Social; we’re a conversation agency based in Sydney and we are hiring – if you’re experienced in digital content and community management, then let’s talk. The internet is changing around us, a constantly evolving cityscape… and we need architects. But not just architects. We’re looking for thinkers, dreamers, planners and builders; creators, artists […]
Tuneup We Are Social: Tuesday Tune-Up #3 30 Aug 2011 Hurricane Irene causes social media storm (Above: Grand Central Station all but deserted. Photo via MTAPhotos on Flickr) Hurricane Irene proved to be the biggest event of the past week, both in real life and in social media – a storm not even earthquakes or news of Steve Jobs’ resignation as Apple CEO could weather. Authorities in […]
Zuckerberg on Facebook: 2005 video 24 Aug 2011 A revealing video interview of Mark Zuckerberg from 2005, where clearly he was yet to see the future of Facebook himself: I think Facebook is an online directory, for colleges, and it’s kind of interactive. So if I want to look you up, or get information about you I just go to the Facebook and […]
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