News 4 Things Brands & Bloggers Should Know 6 Dec 2012 Social Media Today recently carried the following piece from me, looking at how the regulatory environment in the U.S. affects bloggers and brands alike. Every marketing or public relations executive has a story about working with an ornery or unethical blogger. Sadly, in this age of media relations, it’s par for the course. So, it’s […]
News We Are Social’s Tuesday Tune-up #66 4 Dec 2012 Social ad spend set to double in the next four years Advertising spend on social networks is expected to reach S$9.2 billion by 2016 (US), according to new research from BIA/Kelsey. This figure is twice the current spend of $4.6 billion this year. The majority of the ad spend will go toward display ads, but […]
News We Are Social’s Tuesday Tune-up #65 27 Nov 2012 Australian brands told to check their Facebook pages at least once a day The Australian Association of National Advertisers (AANA) has issued new guidance on what it considers to be best practice for brands, including Facebook. Brands have been advised that they should check their Facebook pages at least once a day and periodically during […]
News Australian Retailers Learn the Hard Way 22 Nov 2012 The most recent viral craze in Australia perhaps underscores how far Australian retailers have to go before they can truly meet the needs of a global Australian consumer. In a bid to lure consumers back from overseas shopping sites, many of Australia’s most well known retailers jumped at the chance to take part in a […]
News How to think outside the (Face)book 21 Nov 2012 Marketing magazine recently published an article from me on rethinking social strategy. They’ve been kind enough to let us reproduce it in full below: In Rocky, a mumbling underdog boxer goes toe-to-toe with a big-talking, well-funded opponent by using unorthodox training methods designed to help him go the distance with the best fighter in the world. […]
News We Are Social’s Tuesday Tune-up #64 20 Nov 2012 Facebook tests ranked comments, updates mobile sharing and more Facebook has been toying around with some new features that could be rolled out to all pages soon. The platform might introduce a new comments system to pages that gives priority to more engaging comments by pushing them to the top of the stream. This would […]
News Yes, Facebook has decreased page reach 19 Nov 2012 TechCrunch recently carried the following article from me, commenting on the ongoing decline in the reach of Facebook pages. They’ve been kind enough to let us reproduce it in full below: Josh Constine wrote an insightful post last week, debunking the myth that Facebook has decreased page post reach to increase the sales of promoted […]
News Election 2012: using social media to get out the vote 16 Nov 2012 Much has been written about the role of social media in the recent US elections – from debate gaffes exploding instantaneously online to the colossal amount of election related online conversation. (Check out more interesting facts and figures in this post). But how effective was social media for politicians and who used it well during […]
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