News The 3 Stages of Social Media Maturity 8 Oct 2012 Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]
News Social Media around the World 2012 5 Oct 2012 A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]
News We Are Social’s Tuesday Tune-up #57 3 Oct 2012 Facebook cracks down on fake accounts Some page admins are reporting that they are losing tens of thousands of fans as Facebook deletes fake and spam accounts. Facebook estimates that on average, pages shouldn’t lose more than 1% of its fan base, though we hope marketers aren’t too worried by these fans who didn’t contribute […]
News Facebook’s new look for photos 28 Sep 2012 Facebook have just launched their much awaited new look for how both users’ and Pages’ photos are displayed: They’ve introduced the concept of highlighting individual photos: Made it easier it adjust the time and place photos were taken (important for Facebook if users are ever to use their Timeline the way it was intended): And […]
News We Are Social’s Tuesday Tune-up #56 26 Sep 2012 Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]
News We Are Social’s Tuesday Tune-up #55 18 Sep 2012 19% of US online women on Pinterest, 12% of US online adults Instagram A new study from the Pew Internet Project found that almost half of all online adults have posted original photos online. For the first time, Pew asked respondents about their use of photo-heavy social networks, specifically Pinterest, Instagram and Tumblr, and found […]
News We Are Social’s Tuesday Tune-up #54 11 Sep 2012 Social has become an integral part of business About two-thirds of large companies now agree that social media is an essential part of their business strategy, according to a new study from Econsultancy and Adobe. The majority say that they use social as an awareness channel and to bolster marketing campaigns. Some, however, are still […]
News The value of relevant social content 10 Sep 2012 Marketing magazine recently published an article from me on the value of relevant social content. They’ve been kind enough to let us reproduce it in full below: In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.’ Tabloids, television news and even broadsheets know that if they post a […]
News The Week According To The Internet #9 31 Aug 2012 Like an insane Rebecca Black fan, we’re all about Friday. To celebrate, here’s a list of things that are funnier, cuter and more disturbing than a teen pop sensation; INTERVIEWED: Neil Armstrong before he died, obvs. INTERACTIVE: Play bongos with Old Spice Guy’s pecs. OBAMA’D: Reddit, when POTUS dropped in for an AMA. LEGITIMATE: Stinging […]
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