United Arab Emirates
Hong Kong (SAR China)
NRL State of Origin
We gave State of Origin fans an array of social tools to help drum up the rivalry in fun and playful ways.
LEGO: The Snapchat AR Fashion Store
Nothing says limited edition drop like a pop-up. So we created on that could pop up anywhere.
WWF - NO BUILD CHALLENGE
We invited players to proceed through the game without exploiting any of the usual natural resources to highlight the environmental plight of our planet.
Samsung: Netflix Tidelands
Samsung partnered with Netflix to launch Tidelands, creating a fully immersive, mobile-first, augmented reality experience about a stunning submerged world for users to 'dive in' while joining a treasure hunt.
Activision: Building an audience with Community Management
How we organically built a strong, engaged community around Call of Duty in Japan.
Audible: It Burns
We leveraged the ASMR content trend to launch the first Australian Audible Original, It Burns.
adidas: Tango Squad FC
Tango Squad FC is an idea that goes against the grain of digital marketing conventions. An episodic long-form documentary series at a time when social platforms are pushing content as short as six seconds.
Netflix Bird Box challenge on Twitch
To launch Netflix's new movie Bird Box, we challenged four high-profile Australian gamers to survive their favourite games blindfolded, live on Twitch.
We helped NRL engaging fans who no longer had a team to cheer for during Finals.
Domino’s: Alexa skill
We helped Domino's create an Alexa Skill to give its brand a voice (literally) in voice tech and helped make the most of new technology to connect with consumers.
We engaged Samsung advocates and gave them the opportunity to learn from the pros how to get the most out of their devices, share inspiration, tips, cool hacks and exciting creative challenges to stretch their mobile photography skills.
Netflix: Queer Eye 'Yass, Australia’
“Yass, Australia”, created to promote Netflix show Queer Eye, challenged the complex issue of toxic masculinity among Australian men.
Samsung: Days of Note
To launch Samsung Galaxy Note 9 and engage Next Generation Achievers, we created a social-first video content series that aimed to inspire people to pursue their own passions.
Netflix: Calling All Will Smiths
For the launch of Bright, the first major Netflix Originals movie starring Will Smith, we created a social-first campaign without a blockbuster marketing budget, and with only 5 minutes of Will’s time.
'The Makers' is a branded community of Samsung-using and loving influencers who would not only spread the philosophy of Do What You Can’t to their audiences but also engage their audiences around new products.