In March 2016 Australian politics increasingly began to mirror the Netflix Original Series 'House of Cards', a fact not unnoticed by political commentators. By monitoring the news agenda we were able to react immediately and with authority at the inevitable turning point in this drama, to become part of the conversation and tangibly engage with our Australian audience.

By utilising the 'House of Cards' Twitter account we were able to piggyback a vital moment, shaping the discussion and interweaving the fictitious political drama and actual events happening in Australia.