BRIEFIn 2018, Samsung launched Galaxy Note9. With its all-day battery life, huge storage capacity, and intelligent S Pen, the device put super powerful tech in the hands of people who demand more from their phone. Samsung developed the phone with Next Generation Achievers in mind: millennials who are always-on, ambitious, and always hustling for their dreams. Samsung wanted to help kindle that entrepreneurial spirit, and give them the confidence to move forward with their next big idea.
INSIGHTNext Generation Achievers feel the need to carve out their own success when it comes to their careers. They’re not 9-5ers, and the traditional markers of success, like job titles, are no longer the definers of success for them. They look up to their contemporaries who’ve succeeded in their ambitions, and follow them online for inspiration. To fulfil their dreams, they work long hours, from anywhere in the world. In the end, it’s those Next Generation Achievers who use every day wisely that break new ground.
IDEATo inspire Next Generation Achievers, we created a series of social-first films following three Australians who embody the spirit of ‘Do What You Can’t’. Individuals who’ve built businesses around their true passions. We told the stories of award-winning surfboard designer Hayden Cox, accessory designer Poppy Lissiman and social enterprise co-founder Daniel Flynn. Each of them talks about their Days of Note - defining moments in their professional lives - and share advice, challenges and personal reflections. The series tells stories of remarkable entrepreneurs who had the courage to start, the resilience to keep going and the flexibility to adapt to changes. The series aims to inspire people to pursue their own passions.
- 19.5M impressions, 1.5M video views, and 100k engagements
- Record-high Video Completion Rates at 88%
- Highest CTR and lowest CPC of the whole Galaxy Note9 launch campaign