IDEATo inspire Next Generation Achievers, we created a series of social-first films following three Australians who embody the spirit of ‘Do What You Can’t’. Individuals who’ve built businesses around their true passions. We told the stories of award-winning surfboard designer Hayden Cox, accessory designer Poppy Lissiman and social enterprise co-founder Daniel Flynn. Each of them talks about their Days of Note - defining moments in their professional lives - and share advice, challenges and personal reflections. The series tells stories of remarkable entrepreneurs who had the courage to start, the resilience to keep going and the flexibility to adapt to changes. The series aims to inspire people to pursue their own passions.
- 19.5M impressions, 1.5M video views, and 100k engagements
- Record-high Video Completion Rates at 88%
- Highest CTR and lowest CPC of the whole Galaxy Note9 launch campaign