United Arab Emirates
Hong Kong (SAR China)
Netflix: Calling All Will Smiths
For the launch of Bright, the first major Netflix Originals movie starring Will Smith, we created a social-first campaign without a blockbuster marketing budget, and with only 5 minutes of Will’s time.
'The Makers' is a branded community of Samsung-using and loving influencers who would not only spread the philosophy of Do What You Can’t to their audiences but also engage their audiences around new products.
adidas: Pogba x Stormzy
See how the We Are Social UK office reinvented the football transfer announcement for adidas, with a music video that brought creators from two worlds together - footballer Paul Pogba and grime MC Storm
Optus Olympics #FanUpAus
We made Optus the most talked-about brand of the 2016 Olympics with our #FanUpAUS campaign starring Ian Thorpe, Lee Lin Chin, the Bondi Hipsters and Australian fans from around the world.
Optus Mobile Entertainment: A Case Study in Streaming
Here's how we helped Optus bring to life its data free streaming proposition with the brand's first Facebook live stream using Aussie influencers!
Netflix: Australia's real House of Cards
By utilising the 'House of Cards' Twitter account we were able to interweave the fictitious political drama and actual events happening in Australia.
Achieving Ambitions with HSBC: #StartsToday
For a lot of people, the start of a new year is a chance to take stock and think about what they want ...
We launched adidas' new boots globally by creating a new kind of football, resulting in the brand's most socially successful football launch ever.
YouTube: Ours to Lose
We tapped into the power of YouTube's global network, to pressure world leaders into taking action at the UN Climate Change Conference.
adidas shifted from brand to broadcaster with the GamedayPlus YouTube series targeted at millennials, scoring over 12 million views.
Netflix: Troye Watches Kimmy Schmidt
For the launch of Netflix in Australia, we worked with 19 year old Australian internet sensation Troy Sivan on a social campaign where he encouraged his fans to watch The Unbreakable Kimmy Schmidt along with him in real time.
Bulmers: building a socially-led website
first direct bank: Saving Cup
Old Navy: Influencing on Vine
Beats by Dre: Building a Social Brand