TikTok ‘ Now you know’

Entertainment TikTok Australia
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TikTok ‘Now you know’ TVC 30”

The Brief

We wanted to strengthen TikTok’s position as a trusted entertainment brand in Australia, and shift perceptions from a ‘dancing app for teens’ to an ‘entertainment platform with entertaining and useful content that’s worth my time’.

OUR INSIGHT

‘​​Edu-tainment’ content, which blurs the line between education and entertainment, is booming online, with #LearnOnTikTok content generating over 350 billion views, and internet users more likely to say that they’ve learnt practical life skills from social media (57%) than from university (51%).

With #LearnOnTikTok content generating over 350 billion views on platform, we set out to showcase these videos from the incredible TikTok creator community, in a fun, and locally relevant way.

The IDEA

 The ‘Now you know’ campaign, entirely filmed and produced locally, is a celebration of the entertaining, enriching and diverse content available on TikTok, aiming to position the social app as a trusted entertainment platform for Australians of all ages. 

The campaign celebrates the best of TikTok learning and features high-calibre and emerging Australian creators entertaining the audience with their top tips, from how to capture a huntsman spider to how to make banana skin taste like bacon.

‘Now you know’ launched with a hero 30” film across TV, Cinema, BVOD and Social and will be supported with extensive out of home. The campaign also features a TikTok hub showcasing some of the best edu-tainment content and creators available on the platform.

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