According to We Are Social's Global Consultant Simon Kemp, current marketing technologies allow us to communicate the right message to the right people in the right place at the right time. However, many marketers still resort to disruptive, intrusive advertising methods.
In the third episode of his Inspiring Marketing web series, Simon elaborates on ways in which recent technologies make what was once a marketing professional's dream a tried-and-true reality. These advancements include:
- Individual identification
- Prescriptive analysis
- Dynamic distribution
- Interactivity at scale