It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our global footprint with recent office openings in San Francisco and Shanghai.
Today we received even more fantastic news, with four shortlisted entries in the Cyber categories at Cannes Lions, the world's biggest creative communications festival, with work from both our London and Paris offices.
Hello Play for BNP Paribas, a unique service that revolves around allowing users to fund music projects while listening to the music they love, is shortlisted twice, for both Engagement Platform and Financial Services.
The campaign has already picked up some great recognition, including Gold in the Social Media category at the Trophées du Marketing and was winner in the Innovative Digital Service category at Grand Prix Stratégies du Digital. And it's still ongoing, with more than 35 musical projects fully funded so far - and more to come!
We're also in contention for our multi-award winning work with adidas at the 2014 FIFA World Cup, which picked up Gold in Best Use of Social Media and the overall Grand Prix in the Sports Marketing category in the Cristal Festival late last year.
With #allin or nothing, shortlisted in Response/Real time, adidas came at the tournament social-first and stole the show, significantly out-performing other sponsors and competitors to become the most talked about brand at the World Cup.
Lastly, @brazuca, adidas and We Are Social’s campaign to bring the 2014 World Cup ball to life on Twitter, has been shortlisted for Community Building/Management. @brazuca has already picked up a Silver in Best Digital-Led Campaign at the prestigious Creative Circle Awards and was the winner in the Sports category at the International Shorty Awards; it's a world-class campaign, transforming perceptions of adidas's hero World Cup product.
The recognition of our work, alongside the a number of other amazing, socially-led campaigns at Cannes this year just shows the growing importance of putting social thinking at the heart of brands' marketing strategies. We're looking forward to helping more of our clients produce first-class, industry defining work like this in the future.