Digital's UK ad spends hits new high
It has been reported that digital advertising was responsible for more than 50% of the UK’s total media ad spending for the first time ever in 2017’s first quarter. This exciting news does come with a downside though, as it has been claimed that this digital success has been helped along by faltering ad spending for most other types of media.
Facebook dominates again with Whatsapp Status
Facebook has announced that 250 million people are using its relatively new Whatsapp Status feature every day. To put this into perspective, Snapchat, who of course already has its Stories section (the concept which Whatsapp Status is obviously inspired by), only has 166 million users of its entire app. Along with voice and text messaging, this has meant Whatsapp now has a mammoth 1 billion total daily users.
Facebook has beaten its earnings predictions for Q2 - snaps for you Facebook! Its earnings report showed that it had hit $9.32 billion after forecasting $9.2. Despite this, revenue is appearing to slow year on year, as that figure drops from 59% in Q2 2016 to 44.7% this year. This slowdown has been predicted by Facebook who has warned investors that it is running out of space in which to place ads in the news feed.
Twitter flunks Q2 with no users added
After a promising Q1 where Twitter accumulated 9 million new users, it has come back this quarter with NO NEW USERS. In terms of revenue, it has beaten predictions bringing in profits of 12 cents a share on revenue of $574 million. Wall Street was looking for just $537 million in revenue. Its daily active user figure also grew by 12% compared to Q2 2016 but Twitter don't ever release how many daily users it has so it's hard to work out what that actually means...
LinkedIn introduces Facebook-style pixel tracking
LinkedIn has announced the imminent launch of LinkedIn Website Demographics, which helps brands see what type of audiences have been visiting their websites. Coming soon, the tool will involve some code which brands can add to their websites which will then tell them information about visitors such as: job title, industry, company, location and more. Unlike Facebook's pixel which drives conversion tracking and is used for re-targeting, LinkedIn's seems slightly less aggressive by just offering audience analytics.