Our Insights

Things become clearer for the future of TikTok President Trump has reportedly given his “blessing” to a deal between TikTok, Oracle, and Walmart, prompting a one-week delay from the Commerce Department on TikTok’s ban. The deal, which is yet to be finalised, would see Oracle become a ‘Trusted Tech Partner’, hosting all US user data, while both […]

Oracle is TikTok’s “trusted tech partner” for the USEnterprise provider Oracle has reportedly won the bidding war for the US operations of TikTok, according to The Wall Street Journal. However, instead of an outright sale, Oracle will be helping to run TikTok’s US operations with its own cloud technologies as a “trusted tech partner.” The news came […]

China adds TikTok’s algorithm to its list of export-controlled itemsLast week, the Chinese Government quietly added personalized content recommendation algorithms to its list of export-controlled items, meaning that any recommendation algorithms – such as TikTok’s For You page – will need government approval before it can be sold to a foreign company. Facebook outlines new measures […]

Facebook prepares to expand Facebook News outside the US Elsewhere in the world, Facebook is planning to bring Facebook News, its dedicated tab for curated news content, to the UK, Germany, France, India and Brazil “within the next six months to a year” – as part of an expansion beyond the US. Publishers in each of these regions […]

Social media platforms fact check Trump Last week, Facebook took down a post from President Trump – in which he made unfounded claims that children are “almost immune” to COVID-19 – for violating its rules against harmful false claims that any group is immune to the virus. Twitter also removed a link to the same video clip, which the […]

Author: Simon Kemp The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing Coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives. Lockdowns may have been lifted across many countries, but many of the new digital behaviours that people adopted during confinement […]

Our Global Communications Manager shares some of the key takeaways from our virtual TikTok 101 masterclass.

If headlines have told us anything during the first half of 2020, it’s that we’re living in unprecedented times. But how unprecedented are they really? What aspects of this experience have been felt by generations before us? And how much will they really shape people, behaviour and culture moving forwards? Hosted by Chief Strategy Officer, […]