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TUESDAY TUNE-UP #431

Facebook adds ‘Care’ Reaction buttonMany of us know the emotional components of sadness, irritability, emptiness and exhaustion. Sometimes it’s just a little action, a non-verbal gesture, that can make us feel connected and understood. Enter Facebook with its’ new ‘Care’ reaction button. Over the course of this week, Facebook is due to update its Reactions options […]

WEDNESDAY WRAP UP #430

Facebook Gaming provides early access to Tournaments featureFacebook Gaming has provided users with early access to its Tournaments feature, which allows gamers to livestream tournaments and create, play and watch competitions all on one primary hub. Creators are also given the option to use tournaments in support of important causes via Facebook Gaming’s charity live-streaming […]

WEDNESDAY WRAP UP #430

Facebook Gaming provides early access to Tournaments featureFacebook Gaming has provided users with early access to its Tournaments feature, which allows gamers to livestream tournaments and create, play and watch competitions all on one primary hub. Creators are also given the option to use tournaments in support of important causes via Facebook Gaming’s charity live-streaming […]

IN LOCKDOWN: THE IMPACT ON THE GIG ECONOMY IN CANADA

It’s well known that constraints breed creativity. Make those constraints financial – a weakened economy, looming job losses, underemployment – and people turn that creativity into income. A global pandemic and our current lockdown poses the most unique constraint to financial viability yet. And for the 1.7 million Canadians who participate in the gig economy, […]

TUESDAY TUNE-UP #429

Facebook launches new COVID-19 Community Help hubAs part of their ongoing COVID-19 efforts, Facebook have expanded their Community Hub with a new feature. First launched in 2017, the Community Hub helps users who have faced man-made, accidental and natural disasters. Now, the new feature allows Facebook users to request or offer help to those impacted by the […]

DO THE RIGHT THING: THE ROLE OF SOCIAL IN COVID-19

If this period has taught us anything it’s that people want to help however they can. On both a local and global scale, people are showing up for each other – just look at everyone wishing Owen a happy 101st. Many brands are doing the same; retailers are moving outside their remit to create tools for healthcare heroes and funds […]

IN LOCKDOWN: THE SHOW MUST GO ON

Written by: Oriol Fernandez The world is changing in significant ways and marketers need to understand and navigate the new landscape. In our In Lockdown series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. Here, Insights Analyst Oriol Fernandez examines shifts in the entertainment industry. Only […]

IN THE FEED: ZOOM PARTIES, MASSIVE LASAGNAS AND MORE

Written by: Lore Oxford The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system […]

IN LOCKDOWN: A WORLD WITHOUT SPORT

This article was written by our Senior Research & Insight Executive, Saad Abukhadra. The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share […]

The world is changing in significant ways and marketers need to understand and navigate the new landscape in the short and long term. In this series, our Research & Insight teams from around the world delve into different sectors and trends, and share their learnings. First up – Saad Abukhadra looks at the impact Covid-19 is having […]

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