Our Insights

The fourth trend featured in Think Forward 2021 is Reliable Idols. This shows how people want public figures to use their platforms responsibly.

Our blog has always been part of our agency culture. So, to close out 2020, here are our top ten most-read global posts from the last 12 months.

Our Co-Founder and Group CEO, Nathan McDonald takes a look back at the challenges, the highlights and the award-winning work which has made 2020 a year to truly remember.

The US Government sues to break up FacebookThe Federal Trade Commission and 48 state attorneys general have filed separate lawsuits against Facebook, calling it an illegal monopoly that needs to be broken up. The complaints argue that Facebook acquired Instagram and WhatsApp illegally to stifle competition in the social media marketplace and calls for the company to […]

Trump administration’s TikTok ban hits a new lowAnother federal judge has issued a preliminary injunction against restrictions that would effectively ban TikTok from operating in the United States. This is the second time a federal judge has issued an injunction against the Trump administration’s executive order, first issued in August, in which the President declared TikTok and […]

The second trend in Think Forward 2021 is Practical Advocacy. This means that people are finding tangible ways to mobilise from within their feeds.

Our UK Senior Research & Insight Director, André van Loon explores what brands need to do in order to have a successful social media role.

The first trend featured in Think Forward 2021 is The Simple Life. This shows how people are using social to reconnect with their core values.