Our Work MOLSON MAKE IT CANADIAN 16 Oct 2020 Covid-19 has hit most businesses around the world very hard, and Canada is no exception; 32% of small businesses are unsure if they will be able to reopen, according to the Canadian Federation of Independent Business. As questions around job uncertainty, economic collapse and communities being broken continue to arise, Molson Canadian, a brand that epitomizes Canadian values, […]
THURSDAY TUNE-UP #456 15 Oct 2020 Instagram turns 10! Yep, you’ve been popping a Valencia filter on your selfies for an entire decade. Instagram are celebrating the milestone with the launch of a suite of new features, including a private “Stories Map”, which offers a retrospective of Stories you’ve shared over the past three years, custom app icons for your customised home […]
Thought Leadership The next decade of Instagram 13 Oct 2020 To mark Instagram's 10th birthday, our Global Head of Cultural Insights Lore Oxford contemplates what the next 10 years might hold for the platform.
Thought Leadership Creating social content that slaps: How Research & Insight helps 8 Oct 2020 Our team in R&I and Editorial teams in Toronto look at how research and measurement helps brands identify and optimise content.
TUESDAY TUNE-UP #455 6 Oct 2020 Cross-app communication introduced for Messenger and InstagramFacebook will soon begin rolling out new functionality that will allow Instagram and Messenger users to communicate across apps, and will also bring a host of Messenger-inspired features to the Instagram inbox. The new messaging experience will offer users the ability to change their chat colour, react with any emoji, […]
Our Work Yokohama: The Extra Mile 5 Oct 2020 When Covid-19 rapidly spread across Canada, all but essential services remained operational. Lockdown meant most people were confined to their homes which was an unprecedented change in how our society functioned. Daily travel, commuting, and transportation ground to a halt. While millions of Canadians were stuck at home, many people stayed behind the wheel every […]
Thought Leadership Livestream shopping: How brands can harness this latest phenomenon 1 Oct 2020 Our North Asia Regional Managing Director, Pete Lin, examines to rise of livestream shopping and shares his top tips on how brands can get it right.
WEDNESDAY WRAP-UP #454 30 Sep 2020 The US Federal Court pauses Trump’s TikTok banPresident Trump’s nation-wide ban on TikTok will not go into effect this week as scheduled, following a ruling by the US Federal Court on Sunday. The exact details of this ruling are yet to be announced, due to the sensitive material included in the government’s motion, but a deal reached […]
TUESDAY TUNE-UP #453 22 Sep 2020 Things become clearer for the future of TikTok President Trump has reportedly given his “blessing” to a deal between TikTok, Oracle, and Walmart, prompting a one-week delay from the Commerce Department on TikTok’s ban. The deal, which is yet to be finalised, would see Oracle become a ‘Trusted Tech Partner’, hosting all US user data, while both […]
TUESDAY TUNE-UP #452 15 Sep 2020 Oracle is TikTok’s “trusted tech partner” for the USEnterprise provider Oracle has reportedly won the bidding war for the US operations of TikTok, according to The Wall Street Journal. However, instead of an outright sale, Oracle will be helping to run TikTok’s US operations with its own cloud technologies as a “trusted tech partner.” The news came […]
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