26 Jun 2024 Navigating an era of ‘anti-social’ data https://wearesocial.com/ca-en/blog/2024/06/navigating-an-era-of-anti-social-data/ Social media is becoming less social and more about deep connections to smaller communities. In this blog, Devon Vipond argues that...
17 May 2024 WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL https://wearesocial.com/ca-en/blog/2024/05/why-brands-need-to-stand-out-not-fit-in-on-social/ Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences...
09 May 2024 How Alpha-Gen Z interplay is shaping culture https://wearesocial.com/ca-en/blog/2024/05/how-alpha-gen-z-interplay-is-shaping-culture/ A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder...
09 Apr 2024 Go Big and Go Indie: The Untapped Potential of Indie Games Collaborations in Marketing https://wearesocial.com/ca-en/blog/2024/04/go-big-and-go-indie-the-untapped-potential-of-indie-games-collaborations-in-marketing/ In this blog, Rachel Rakowski explores the creative opportunities that indie gaming studios hold, and how brands should embrace their...
03 Apr 2024 Fandom and Genre Reclamation: Beyoncé Takes on Country Music https://wearesocial.com/ca-en/blog/2024/04/fandom-and-genre-reclamation-beyonce-takes-on-country-music/ How is Beyoncé’s latest album release igniting much-needed changes within Country music?
25 Jan 2024 Digital Culture Review: What 2023’s fringes will mean for 2024’s mainstream https://wearesocial.com/ca-en/blog/2024/01/digital-culture-review-what-2023s-fringes-will-mean-for-2024s-mainstream/ Until now, our Digital Culture Review has looked at the previous year’s most viral content, and used it to predict...
23 Jan 2024 Avatars x Generative AI is going to bring your brand to the next level in 2024 https://wearesocial.com/ca-en/blog/2024/01/avatars-x-generative-ai-is-going-to-bring-your-brand-to-the-next-level-in-2024/ Initially designed as digital alter-egos in virtual worlds, today, avatars are seamlessly integrated across various platforms, from social media and...
11 Jan 2024 Global trends shaping marketing in 2024 https://wearesocial.com/ca-en/blog/2024/01/global-trends-shaping-marketing-in-2024/ It’s been yet another unforgettable 12 months in the world of social media and marketing. We’ve seen AI dominating conversations,...
21 Sep 2023 We are no longer a captive audience in our living room https://wearesocial.com/ca-en/blog/2023/09/we-are-no-longer-a-captive-audience-in-our-living-room/ Dan Keefe, Head of Studios, explains how consumer habits are changing with technology, and how advertising is moving away from...
07 Sep 2023 The Future of Influence https://wearesocial.com/ca-en/blog/2023/09/the-future-of-influence/ Read a full round up of our recent Future of Influence series here, to discover how influencer marketing will evolve...
