11 Jan 2024 Global trends shaping marketing in 2024 https://wearesocial.com/ca-en/blog/2024/01/global-trends-shaping-marketing-in-2024/ It’s been yet another unforgettable 12 months in the world of social media and marketing. We’ve seen AI dominating conversations,...
21 Sep 2023 We are no longer a captive audience in our living room https://wearesocial.com/ca-en/blog/2023/09/we-are-no-longer-a-captive-audience-in-our-living-room/ Dan Keefe, Head of Studios, explains how consumer habits are changing with technology, and how advertising is moving away from...
07 Sep 2023 The Future of Influence https://wearesocial.com/ca-en/blog/2023/09/the-future-of-influence/ Read a full round up of our recent Future of Influence series here, to discover how influencer marketing will evolve...
01 Sep 2023 New Patronage: Entering a new era of entrepreneurship – From Creator endorsement to Creative control https://wearesocial.com/ca-en/blog/2023/09/new-patronage-entering-a-new-era-of-entrepreneurship-from-creator-endorsement-to-creative-control/ Following our New Patronage LinkedIn Live - the third episode in our three-part Future of Influence series, our US VP...
10 Aug 2023 Collective Influence: From Personalities and Hypes Houses to Metalabels and moderators https://wearesocial.com/ca-en/blog/2023/08/collective-influence-from-personalities-and-hypes-houses-to-metalabels-and-moderators/ Paul Greenwood, UK Head of Research & Insight, explores how influencers are joining together to strengthen their impact in a...
02 Dec 2022 Checking your Canadian content twice this holiday season https://wearesocial.com/ca-en/blog/2022/12/checking-your-canadian-content-twice-this-holiday-season/ We explore key shifts surrounding traditions related to how young people are giving, eating/drinking and entertaining during the holiday period...
23 Sep 2021 Effective brand-building strategies for social-first marketing https://wearesocial.com/ca-en/blog/2021/09/effective-brand-building-strategies-for-social-first-marketing/ Our Head of Strategy for Singapore introduces a new framework for creating great social campaigns with brand building at their...
01 Sep 2021 Why brands shouldn’t waste the potential of talent with personality https://wearesocial.com/ca-en/blog/2021/09/why-brands-shouldnt-waste-the-potential-of-talent-with-personality/ Mobbie Nazir examines McDonald's new partnership with rapper, Saweetie to demonstrate why personality is so important when working with talent.
19 Aug 2021 Level up your gaming knowledge, PT 3: Crafting a winning esports campaign https://wearesocial.com/ca-en/blog/2021/08/level-up-your-gaming-knowledge-pt-3-crafting-a-winning-esports-campaign/ In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans...
29 Jul 2021 Life beyond the third-party cookie: What brands can do next https://wearesocial.com/ca-en/blog/2021/07/life-beyond-the-third-party-cookie-what-brands-can-do-next/ Our Global Head of Media, Brittany Wickerson, shares her key recommendations for brands struggling with the thought of a post-third-party cookie...
