03 Dec 2020 What’s the point? Discovering the active role of brands on social https://wearesocial.com/ca-en/blog/2020/12/whats-the-point-discovering-the-active-role-of-brands-on-social/ Our UK Senior Research & Insight Director, André van Loon explores what brands need to do in order to have...
01 Dec 2020 2021 Trends: The Simple Life https://wearesocial.com/ca-en/blog/2020/12/2021-trends-the-simple-life/ The first trend featured in Think Forward 2021 is The Simple Life. This shows how people are using social to...
03 Nov 2020 Get in the game: Brands need to pay attention to the Among Us phenomenon https://wearesocial.com/ca-en/blog/2020/11/get-in-the-game-brands-need-to-pay-attention-to-the-among-us-phenomenon/ Among Us became Autumn's biggest meme and one of the most talked-about games in the industry. Our team in London...
29 Oct 2020 Why marketers need to understand culture in gaming communities https://wearesocial.com/ca-en/blog/2020/10/why-marketers-need-to-understand-culture-in-gaming-communities/ Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can...
27 Oct 2020 Do you know your audience? How research aids consumer discovery https://wearesocial.com/ca-en/blog/2020/10/do-you-know-your-audience-how-research-aids-consumer-discovery/ Our Head of Research & Insight for Sydney examines why connecting with your audience requires knowing who they are beyond...
13 Oct 2020 The next decade of Instagram https://wearesocial.com/ca-en/blog/2020/10/the-next-decade-of-instagram/ To mark Instagram's 10th birthday, our Global Head of Cultural Insights Lore Oxford contemplates what the next 10 years might...
08 Oct 2020 Creating social content that slaps: How Research & Insight helps https://wearesocial.com/ca-en/blog/2020/10/creating-social-content-that-slaps-how-research-insight-helps/ Our team in R&I and Editorial teams in Toronto look at how research and measurement helps brands identify and optimise...
01 Oct 2020 Livestream shopping: How brands can harness this latest phenomenon https://wearesocial.com/ca-en/blog/2020/10/livestream-shopping-how-brands-can-harness-this-latest-phenomenon/ Our North Asia Regional Managing Director, Pete Lin, examines to rise of livestream shopping and shares his top tips on...
15 Jun 2020 VIRTUAL PRIDE: HOW THE LGBTQ+ COMMUNITY IS ADAPTING CELEBRATIONS https://wearesocial.com/ca-en/blog/2020/06/virtual-pride-how-the-lgbtq-community-is-adapting-celebrations/ As we head into June – International Pride Month – our Head of R&I Paul Greenwood examines the impact of COVID-19 on...
19 Mar 2020 THE POWER OF THE SOCIAL MEDIA COMMUNITY THROUGH CRISIS https://wearesocial.com/ca-en/blog/2020/03/the-power-of-the-social-media-community-through-crisis/ There’s a town in Pennsylvania that is known for its unusually low rate of heart disease. The inhabitants of Roseto...
