STRATEGYSocial Audits
We conduct in-depth channel audits, from both a quantitative and qualitative perspective. We analyze both historical organic and paid performance to understand what matters to audiences, discovering content that works well, and what could be improved. We benchmark different platforms’ performance against others in the social landscape, identifying opportunities to refine and optimize your strategy.
Analysis of earned conversation and wider social listening allows us to deliver sentiment analysis and identify key insights to inform content strategy and campaign messaging.
Thanks to our network we also have access to global benchmarks, allowing us to develop international strategies and messaging that speaks to the nuances of each local market.