Case Studies adidas: Tango Squad adidas used Facebook Messenger to build a global network of 1,440 passionate brand ambassadors - the Tango Squad.
Case Studies YouTube: Made for You We celebrated the breadth and diversity of content that YouTube’s creators represent, generating million of views and 54% unprompted ad recall.
Case Studies Netflix: Speak Like the Patron We partnered Netflix with language app Babbel, to create a Narcos-inspired Spanish lesson that over 100,000 people participated in.
Case Studies adidas: Pogba x Stormzy We reinvented the football transfer announcement with a music video that brought creators from two worlds together - footballer Paul Pogba and grime MC Stormzy.
Case Studies adidas: #BeTheDifference We launched adidas' new boots globally by creating a new kind of football, resulting in the brand's most socially successful football launch ever.
Case Studies YouTube: Ours To Lose We tapped into the power of YouTube's global network, to pressure world leaders into taking action at the UN Climate Change Conference.
Case Studies HSBC: #IsPossible We created social mentoring initiative #IsPossible to establish HSBC's new brand positioning, resulting in a huge shift in sentiment.
Case Studies Glad: #GladEveryday We restored faith in much-loved Aussie brand Glad through social listening, resulting in a 3% increase in market share.
Case Studies Van Heusen: #GiveaShirt We asked people who they #GiveaShirt about, donating to charity Career Gear and raising awareness of Van Heusen.
Case Studies Bulmers: building a socially-led website We put social thinking at the heart of Bulmers’ website resulting in an innovative, consumer-focused platform.
Case Studies Heinz: Grow Your Own 2015 The success of a socially-led idea to reach mums and kids helped it grow into a fully integrated, pan-European campaign.
Case Studies We Are Social: Humper We created the weirdest way to meet people online allowing us to explore new technology, learn and have fun.
Case Studies MasterCard: Rugby World Cup 2015 We helped MasterCard become the most effective sponsor at the Rugby World Cup, by honing into the sense of pride felt by rugby supporters.
Case Studies Netflix: Troye Watches Kimmy Schmidt Creatively tapping into the power of influencers in Australia resulted in huge success for Netflix’s launch in the region.
Case Studies adidas: GamedayPlus adidas shifted from brand to broadcaster with a UEFA Champions League magazine series on YouTube, scoring over 12 million views.
