ORANGE

#WONDERFULSAPIN

BRIEF

Every year, Christmas is a key period in terms of sales for Orange. How can the mobile operator make the points of sale more alive, more connected, interactive and more social while increasing the drive-to-store and pushing the business?

IDEA

To meet this dual objective, the brand has imagined the #WonderfulSapin, an innovative drive to store experience in augmented reality.

EXECUTION

Upstream, 4 short videos on Facebook and Twitter put forward moments of failure with his Christmas tree. And in the 628 Orange stores, the brand has installed a virtual Christmas tree in augmented reality with Snapchat. Thanks to a Snapcode, clients could tap on it like a pinata to win Christmas gifts including TV subscriptions and discounts on accessories and connected objects.

  • +5 Million participants
  • + 21 Million impressions on social networks

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