We Are Social’s Monday Mashup #717

Mashup

YouTube updates Shorts view counts 

The way YouTube counts Shorts views is changing from today (31st March). Bringing it in line with TikTok and Instagram, YouTube will now display the number of times a Short starts to play or replay, instead of only counting after someone watches a video for a specific length of time. 

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TikTok Shop expands in Europe  

TikTok Shop is expanding its European presence by launching in France, Germany, and Italy. TikTok Shop is actively recruiting Europe-based sellers, with Carrefour joining in France, and AboutYou and Cosnova participating in Germany. The platform allows users to host livestreams to sell items and earn commissions.

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Facebook goes back to its roots with Friends tab 

Facebook is adding a new Facebook Friends tab that will only showcase updates from friends, without any other recommended content. The idea is to bring back features focused on Facebook’s original mission of connecting people with friends through a social networking experience, and it’s initially available in the US and Canada. 

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Elon Musk sells X to his AI start up xAI  

Elon Musk (remember him?) has announced that his AI venture xAI has acquired X. “xAI and X’s futures are intertwined,” Musk wrote on X Friday. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” XAI has used data from social media posts on X to train its models, and its chatbot Grok is a prominent feature on the platform.

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🔥Trending this week 🔥

🙅 Lady Gaga’s Bad Romance has become the soundtrack to people sharing their friendship no-gos.

🦶Fortnite’s new ‘Toe Kicks’ are trending on social, as players compare them to the thumb men from Spy Kids.

🪷 Another week, another The White Lotus sound doing the rounds. This one’s for the people who love convenience.

🔂 Feel like you’re repeating yourself again and again? Use this Gnomeo and Juliet sound.

In other news

🏃 Instagram Reels will now play at 2x speed

🎥 TikTok now allows multiple cameras on live streams.

🕊️ TikTok shuts down Notes app.

🎡 Pinterest shares Coachella fashion trends.

🤳LinkedIn updates Campaign Manager app