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Think Forward 2023: Fragmented Futures

Today, we launched Think Forward 2023, our annual trends report. Here, our Director of Cultural Insights, Mira Kopolovic, explains the five key trends that we expect to shape social over the next 12 months. Last year, we stepped out of the pandemic into a new online landscape – one in which digital worlds were much […]

Think Forward 2023

This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.

GAMEFLUENCERS — THE NEW CULTURAL ICONS TO CHAMPION YOUR BRAND

Written by We Are Social Singapore Senior Planner Melantha Tan We’re constantly shuffling from one platform to another, screening one influencer to the next. Here’s a group of game-changers who are not only shaking things up in the virtual world of live gaming, but also permeating their presence into other aspects of streamers’ lives, bonding […]

THE GLOBAL STATE OF DIGITAL IN OCTOBER 2022

Digital 2022: going beyond the headlines Making sense of what people are *really* doing online in October 2022 For the last Digital 2022 statshot of the year, Kepios founder Simon Kemp is back with his expert analysis. Open any news app or social media feed today, and you’re likely to encounter various stories relating to […]

Place your Gen Alpha bets

Executive Editorial Director, Charlie Cottrell, discusses how brands must grapple at the intersection of identity and technology in order to reach and engage with Gen A. If you’re a brand desperately writing briefs to help you engage the demanding yet desirable Gen Z audience, hold onto your pants; it’s time to start worrying about Gen […]

From Web3 to Brand3 | How Web3 can rewrite some of the rules of marketing

Cannes Lions returned this year following a three-year hiatus due to the pandemic. During this time the world has changed, and so has what we know about creativity. We spent five days at Cannes, taking a look at the industry’s most original, bold and game-changing work from around the world. Which, apparently, is anything but […]

THE GLOBAL STATE OF DIGITAL IN JULY 2022 | PART TWO

Kepios founder Simon Kemp takes us through part two of the key headlines featured in our Digital 2022 July Global Statshot.

THE GLOBAL STATE OF DIGITAL IN JULY 2022 | PART ONE

Kepios founder Simon Kemp takes us through the key headlines featured in our Digital 2022 July Global Statshot. Essential trends in the world’s connected behaviours Our Digital 2022 July Global Statshot Report – published in partnership with We Are Social and Hootsuite – shows that we’re still seeing solid growth in digital adoption and activity around the […]

More than 5 billion people now use the internet

Kepios founder Simon Kemp takes us through the key headlines featured in our Digital 2022 April Global Statshot.

Digital 2022

我们的2022数字报告强调了你需要知道的关于全球互联网、移动和社交媒体使用行为的一切。

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