It’s often said in the industry that winning one big award is a good omen that you will soon pick up a few more. So, after our fantastic double Cannes Lions win earlier this year for Hello Play!, created in collaboration with Hello bank!, we were hopeful this would be the case for us.
Yesterday, we were delighted that this indeed did happen, when we were awarded a Silver CLIO Music Award for Hello Play! in Digital - Social / Brand - Website. For those not aware of Hello Play!, it’s a simple idea. It allows Hello Bank!’s customers and non-customers alike to fund music projects, helping support the future of the music they love.
This new award helps to continue recognising the brilliant collective work of our team and the forward-thinking nature of our friends at the BNP Paribas-owned Hello Bank!. It rewards the determination, insight and strategic vision that went into this project.
Hello Play! has not only stood the test of time during the awards season, it’s also still running as a service. So far Hello Play! has helped over 85 music projects into fruition, and we hope there will be many more to come!