First Story
First Story: Tell your story
BRIEF
Launch the first ever National Writing Day, while inspiring children to discover the joy of creative writing.
INSIGHT
Children who enjoy writing are eight times more likely to write above the level expected for their age, compared with children who don’t enjoy writing at all (23.2% vs 3.2%). Putting the fun back into writing isn’t just a nice idea, it’s critical to helping every child fulfill their potential.