Associate Editorial Director Australia Editorial
The role
Tired of double-tapping other people’s viral moments and rather mastermind them instead? We’re looking for an Associate Editorial Director who not only lives and breathes social media, but wants to create ideas worth talking about.
You’re the person who:
- Instinctively knows why one video blows up on TikTok while another shines on Reels.
- Spots trends before they trend and shapes what’s next in social.
- Doesn’t wait for the green light, you spot the gaps before they emerge, knowing that great ideas don’t always come from a brief.
Takes creative concepts from brainstorms to breaking the internet - Naturally gravitates toward everything from the latest business headlines to gaming drops, entertainment buzz to viral moments and everything in between.
As our Associate Editorial Director, you’ll:
- Lead the charge in crafting and championing world-class editorial strategies for major brands across entertainment, corporate sectors and potentially more.
- Help shape how global brands invest in and approach editorial creative.
- Elevate our agency’s content game while keeping us ahead of our competitors.
- Turn cultural moments into opportunities through sharp social listening and strategic thinking.
What sets you apart:
- Leadership presence with outstanding presentation and interpersonal skills.
- Strategic mindset paired with creative firepower.
- A proven track record of creating ideas that captivate social audiences (traditional agency experience is a plus, but not required).
- Ability to tell compelling brand stories across diverse industries.
- Talent for translating cultural moments into fresh, relevant content.
- Natural mentor who can inspire and develop junior team members while fostering a culture of creativity and growth.
Specific Role Requirements:
Strategic Leadership & Creative Direction
- Drive the agency’s creative vision by developing and implementing innovative editorial strategies that elevate our mission of creating conversation-worthy ideas
- Spearhead the strategic direction and creative excellence of multiple high-profile client accounts
- Help lead and mentor editors and creatives to deliver industry-leading, audience-first creative thinking
- Build and nurture executive-level client relationships, serving as the editorial authority and trusted advisor
Editorial Excellence & Content Strategy
- Oversee multi-channel content strategies and ensure seamless execution across social platforms
- Define and maintain editorial standards, tone of voice, and quality benchmarks across client portfolios
- Transform insights into compelling narratives and measurable content strategies
- Be the architect on integrated social campaigns that effectively blend owned, earned, and paid media
- Pioneer new approaches to content creation that keep clients at the forefront of social innovation
Required Experience & Expertise
- 8+ years of experience in social/digital content creation, with proven success in senior editorial roles.
- Demonstrated track record of leading creative teams and managing multiple high-value client relationships.
- Deep understanding of platform-specific content strategies and emerging social media trends.
- Strong portfolio showcasing successful, large-scale social campaigns and editorial initiatives.
- Expert knowledge of social media analytics, content measurement, and ROI optimisation.
Back to us: Who is We Are Social?
We are a global socially-led creative agency with unrivaled social media and influencer marketing expertise.
With 1,300 people in 19 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.
We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way.
At We Are Social we also love diversity of thought and experience. That’s why we like to welcome the unique voices and talents that haven’t been traditionally embraced by advertising.