THINK FORWARD 2021
Think Forward 2021 is here. To celebrate the release of our sixth annual trend report, we are inviting you to join us for the digital launch on 17th November.
Hosting the event, our Chief Strategy Officer, Mobbie Nazir and Global Head of Cultural Insights, Lore Oxford will give an overview of the report, providing an invaluable look into the trends that brands need to be aware of over the next 12 months.
The backdrop to Think Forward this year is one like no other. In 2020, everything we’ve known – from daily routines to long-term ambitions – has been disrupted beyond recognition. With lockdown shaping much of our experience, the role of digital tools and communications have been pulled into even greater prominence. As a result, our relationship with these channels has undergone an irreversible transformation.
Enforced lockdowns led to social platforms adapting to a wealth of new content needs. The death of George Floyd in June saw thousands march for Black lives, with social platforms being used to mobilise offline activity. In August, Trump declared war on China-owned apps, TikTok and WeChat.
These are just a few events of the year that have shaped the digital landscape. As we move into 2021, we’ll see people re-evaluate the role platforms should play in their lives, rethink which sources they engage with, and relearn how to use social in line with tectonic shifts in the drivers that underpin our screentime. This is the social reset.
To get a first glimpse into this year’s report and learn how your brand can apply these trends, join us from 9-10am (GMT), Tuesday 17th of November. Sign up here.