How creators are pushing boundaries to the extreme

Reports

In September, We Are Social will be launching a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends that will feature – Extreme Influence.

To be the first to receive the report, pre-register on our website now. 

Extreme Influence 

The origins of the ‘Dead Internet Theory’ are hard to pinpoint, but its premise is clear: social has been overrun with bots and automatically generated content – optimised to grab attention, but lacking in soul. The real issue for creators is how to stand out in this junk-cluttered space?

While the ‘Dead Internet’ might be the most extreme, it’s one of many bundled wider conversations about the dwindling originality and meaningfulness of today’s content. On social, users and creators alike are calling out the way that bots, trend cycles, and garbage content have thrust online creativity into crisis.

Today’s creators are working with content that’s loud and fast-moving, but fundamentally the same. To cut through, they’re leaning into the unusual and extreme, whether that’s espousing the mental health benefits of ketamine, faking one’s own death to call attention to a cause, or courting danger for clout by firing fireworks at a helicopter from a Lamborghini.

Discover what’s driving the trend, the breakthrough creators who personify it, and how brands can use it in the Next Gen Influence report. Register here now to receive it on 10th September.

If you’re attending the DMexco conference in Germany in September, schedule a meeting with us and bookmark our exclusive global presentation of the report now.