We Are Social’s Wednesday Wrap Up

Tuneup

This week, Meta continues to expand its AI tools with its new standalone app, ready for all your on-the-go AI requests. Pinterest is taking on the search engine world with its new image search tools, and LinkedIn is focusing more on its creator network with the expansion – and rebranding – of its video monetisation feature.  

Meanwhile, one TikTok user is finally using AI for its true purpose – creating videos of Twilight characters in alternative job roles. They include Edward selling soup in the Bermuda Triangle and Bella working as a belly dance instructor in Oklahoma. Read on for more social media news. 

Meta launches AI assistant app 

Image credit: Meta 

Watch out ChatGPT, Meta is coming for you with its new standalone AI app. Unveiled at Meta’s LlamaCon event, the app allows users to access Meta AI in a separate app, similar to ChatGPT and other AI assistants. Meta is working hard to show users what sets it apart from ChatGPT with a slightly dystopian stance: Meta already knows you – what you like, and who you hang out with – thanks to the years and years worth of data you’ve shared on Facebook and Instagram (yay?) It also has a discovery feed where you can share all your AI creations with friends. 

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Pinterest upgrades image search

Image credit: Pinterest 

Pinterest is improving its image search tool with a new feature that generates words based on the image. Starting with women’s fashion pins, users can take the generated words and use them to narrow down their search. Another update will allow users to refine their fashion searches by finding alternatives to the item shown in a different colour, style, or fabric. Apart from being quite helpful, the whole point is to frame Pinterest more like a search engine for things users might have trouble describing with words, like a vibe, style, or aesthetic. 

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X rolls out 4K videos

“Tap, hold and load in 4K” is now coming to video. Expect to have your X feed flooded with even more 4K requests as X is expanding the higher quality feature to video. X is now allowing select creators to upload videos in 4K. The feature will be available to all premium subscribers soon. 

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LinkedIn expands its video monetisation program

Image credit: LinkedIn 

LinkedIn is making the most of the rise of video content by expanding its Wire program, now renamed “BrandLink”. The Wire program allowed brands to place their ads alongside “premium publisher content” in the app. But now, the new BrandLink program will expand those ads to influencer content as well. LinkedIn has selected “trusted publishers and some of the world’s top creator voices” to trial the feature, including Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff and more. 

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🔥Trending this week 🔥

🎧 POV: You’re getting robbed but you’re wearing headphones

🧛 This account is dedicated to creating AI ‘what if’ scenarios with the cast of Twilight.

⛷️ The moment that felt like Donnie’s yagadobagabaaybiodiobagodiebai

📸 People are unashamedly digging into their archives with this new photo trend.

🦍 Everyone is debating if it’s possible for 100 men to defeat one gorilla.

In other news

👟TikTok has published a 2025 Fashion Playbook.

🧵Threads now has over 350 million monthly users.

📍Pinterest adds labels to flag AI content.

👻Snap calls it quits on its simplified app.

📸 Microsoft set to relaunch its “recall” program.

➡️ Instagram rolls out ‘share to profile’ feature.