Our Insights

Our Executive Creative Director, Gareth Leeding shares how we responded to the UN's 'Call to Creatives' with a new Snapchat AR Lens.

In the latest instalment of our In Lockdown series, our Insights Analyst Oriol Fernandez examines shifts in the entertainment industry.

Instagram reveals new Co-Watching feature, Pinterest launches new ‘Today’ tab - and more in our Monday Mashup.

@clubquarantine is a Zoom party for the queer community, Baking sourdough has become the ultimate quarantine hobby - and more.

Hong Kong still leads in mobile phone connections with 181% vs population. 91% Internet penetration is also amongst the top globally. People are spending over 6 hours on consuming media, digital plays an important role to influence consumers along the steps in this growing digital market. Read the full report to find out more about […]

We Are Social China website team asked me to write a few sentences on the topic “How can Chinese brands stand out creatively in 2020 in global markets?” for their blog, and I am posting my full response here. Since one of the secret sauce we apply is to think of a brand as a […]

Catchy jingles, memorable taglines, effective PSA mascots and slogans: these were just some of the “social” ways to get your “meme” to “go viral” with your audience during the ad industry’s renaissance in Hong Kong in the past. Having grown up in such an environment that nurtured so many creative talents, the industry influenced not […]