22 Jan 2025 Digital Culture Review: Patching the holes in 2024’s social web https://wearesocial.com/hk/blog/2025/01/digital-culture-review-patching-the-holes-in-2024s-social-web/ In this year’s Digital Culture Review, Mira Kopolovic, looks at where people are channeling their online energy, and how today’s...
08 Jan 2025 Global trends shaping marketing in 2025 #2 https://wearesocial.com/hk/blog/2025/01/global-trends-shaping-marketing-in-2025-2/ In the second of two blogs, our global leadership team share their thoughts on what is to come over the...
07 Jan 2025 Global trends shaping marketing in 2025 #1 https://wearesocial.com/hk/blog/2025/01/global-trends-shaping-marketing-in-2025-1/ In the first of two blogs, members of our global leadership team share their thoughts about what’s around the corner...
26 Jun 2024 Navigating an era of ‘anti-social’ data https://wearesocial.com/hk/blog/2024/06/navigating-an-era-of-anti-social-data/ Social media is becoming less social and more about deep connections to smaller communities. In this blog, Devon Vipond argues that...
17 May 2024 WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL https://wearesocial.com/hk/blog/2024/05/why-brands-need-to-stand-out-not-fit-in-on-social/ Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences...
09 May 2024 How Alpha-Gen Z interplay is shaping culture https://wearesocial.com/hk/blog/2024/05/how-alpha-gen-z-interplay-is-shaping-culture/ A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder...
09 Apr 2024 Go Big and Go Indie: The Untapped Potential of Indie Games Collaborations in Marketing https://wearesocial.com/hk/blog/2024/04/go-big-and-go-indie-the-untapped-potential-of-indie-games-collaborations-in-marketing/ In this blog, Rachel Rakowski explores the creative opportunities that indie gaming studios hold, and how brands should embrace their...
03 Apr 2024 Fandom and Genre Reclamation: Beyoncé Takes on Country Music https://wearesocial.com/hk/blog/2024/04/fandom-and-genre-reclamation-beyonce-takes-on-country-music/ How is Beyoncé’s latest album release igniting much-needed changes within Country music?
02 Feb 2024 Is there space for spatial? https://wearesocial.com/hk/blog/2024/02/is-there-space-for-spatial/ The argument around VR and its future potential has often been limited to people’s personal opinions on “will you or...
25 Jan 2024 Digital Culture Review: What 2023’s fringes will mean for 2024’s mainstream https://wearesocial.com/hk/blog/2024/01/digital-culture-review-what-2023s-fringes-will-mean-for-2024s-mainstream/ Until now, our Digital Culture Review has looked at the previous year’s most viral content, and used it to predict...